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Same price, different niche: New Dell UltraSharp matches Studio Display at $1,600


A large computer monitor with a bulky webcam
Enlarge / We checked out the Dell UltraSharp U3223QZ in person in January.

Scharon Harding

On Tuesday, Dell listed the UltraSharp U3223QZ monitor for $1,600. The display would like to justify its price with a generously sized 32-inch IPS panel that claims twice the contrast as typical IPS monitors, an integrated 4K webcam, and 4K resolution. The four-figure asking price, along with the built-in camera, USB-C connectivity, and sleek finish put it in company with Apple’s 27-inch, 5K Studio Display. Both monitors provide unique options for people with larger budgets seeking elevated image quality, particularly Mac owners. But despite identical price tags, their best audiences significantly differ.

Dell UltraSharp U3223QZ vs. Apple Studio Display specs

While appealing to Windows users with ultralight PCs with USB-C power connections, Dell’s UltraSharp monitor line is also popular among Mac owners due to USB-C power delivery (PD), a stylish silver color, and thin bezels that complement the Apple aesthetic.

But a quick overview of the two monitors’ specs already provides insight into the different experiences you can expect from the $1,600 displays (note that all specs are manufacturer claims):

Spec Dell UltraSharp U3223QZ Apple Studio Display
Size 31.5 inches 27 inches
Resolution 3840×2160 5120×2880
Refresh rate 60 Hz 60 Hz
Panel type and backlight IPS Black, LED IPS, LED
Panel type and backlight IPS Black, LED IPS, LED
Contrast 2,000:1 Not disclosed
Max brightness 400 nits 600 nits
Color  98 percent DCI-P3, 100 percent sRGB, 100 percent Rec. 709 Display P3
Ports HDMI 2.0
DisplayPort 1.4, DisplayPort out
USB-C upstream (90 W PD), USB-C upstream, USB-C downstream (15 W PD)
5x USB-A
RJ45
3.5 mm jack
Thunderbolt 3 (96 W PD)
3x USB-C downstream

The Studio Display of conferencing monitors?

When you hear “Studio Display,” there’s a good chance you also think of 5K. After all, it’s the most touted feature on the Apple monitor. By contrast, the U3223QZ with its 4K resolution has a built-in webcam as its top attribute, among other features, for frequent video streaming or conferencing.

U3223QZ vs. Studio Display webcam

The U3223QZ has a 4K webcam that supports shooting videos at up to 4K at 30 frames per second (fps). It’s equipped with a Sony Starvis CMOS sensor and has AI-power features, like autoframe and the ability to tweak color to deal with “harsh lighting,” as Dell puts it. It also uses 3D and 2D video noise reduction to combat motion blur, although we’d have to try it in person to see how effective that is. You can also set the camera to automatically log you in or out via Windows Hello, based on whether it senses your presence.

U3223QZ webcam.
Enlarge / U3223QZ webcam.

The integrated webcam means you don’t need to sacrifice a port or bezel space, and it’s adjustable. You can tilt it 0-20 degrees for a field of view of 65, 78, or 90 degrees, according to Dell. The webcam also has a physical shutter that’s said to work in video conferencing applications, but we won’t know if it’s reliable until we try it.

Finally, Dell offers its Peripheral manager app (Windows 10 and up) for tweaking the webcam’s image.

The webcam's app has customization options.
Enlarge / The webcam’s app has customization options.



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